Next year some companies will be confused about why they're slow.

Next year some companies will be confused about why they're slow.

Not demoralized. Not obviously broken. Competitors will be shipping faster, thinking faster, moving faster and there won't be a clean explanation on any dashboard.

Atlassian's new research made me 🤨 with it's finding that employees who disclose AI use are perceived as 10x lazier and less likely to get high-visibility work.

Having a culture with that mindset is as productive as one where computers are for lazy people and just means that the smart ones will stop disclosing and sharing what they're doing to deliver outcomes faster.

They'll make a prompt that cuts two hours of analysis to five minutes, and won't say anything because they saw what happened to the person who mentioned ChatGPT in a standup.

The knowledge then stays private - No shared workflows. No team learning. No compounding.

The companies that normalize and celebrate learnings have prompt libraries, shared systems, collective speed. Their AI gains compound because the learnings spread and one person's discovery builds on the next.

The companies with a culture that somehow punishes the idea of using AI will have a workforce of solo optimizers who learn to hide their best tools. Those companies will end up with a productivity gap that looks like friction nobody can name. Competitors will move faster for reasons that aren't obvious and strategy will be questioned when its really just a culture failure.